Allied Book Company - Search Result

ALLIED BOOK COMPANY
Naqi Market, 75 The Mall, Lahore, Pakistan. Ph: (92-42) 6360662, 6306456
Fax: (92-42) 6360662 Email: info@alliedbook.com, website: alliedbook.com		  
Sr# Code Author Title Year Price Add to Cart More Info
1   A0077  LANE  KLEPPNER'S ADVERTISING PROCEDURES 16TH ED  2008  RS 605 
2   A0333  WILSON  STRATEGIC MARKETING MANAGEMENT PLANNING, IMPLEMENTATION & CONTROL 3RD  2010  IRS 595 
3   A0427  BERSON  MASTER DATA MANAGEMENT AND CUSTOMER DATA INTEGRATION FOR A GLOBAL ENTE  2007  $ 9.95 
4   A1346  ARMSTRONG  MARKETING AN INTRODUCTION 7TH ED  2009  RS 670 
5   A1097  KOHLS  MARKETING OF AGRICULTURAL PRODUCTS 9TH ED  2009  IRS 395 
6   A1227  COUGHLAN  MARKETING CHANNELS 7TH ED  2009  RS 505 
7   A1534  JACOBS  OPERATIONS AND SUPPLY MANAGEMENT THE CORE WITH CD-ROM  2008  $ 32.95 
8   A2072  BEST  MARKET-BASED MANAGEMENT STRATEGIES FOR GROWING CUSTOMER VALUE AND PROF  2009  RS 505 
9   A2238  PALMER  MANAGING MARKETING MARKETING SUCCESS THROUGH GOOD MANAGEMENT PRACTICE  2008  IRS 395 
10   A2868  ANDREASEN  STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS 7TH ED  2009  RS 475 
11   A3168  COOK  REGULATION, MARKETS AND POVERTY  2007  £ 19.95 
12   A3822  CACHON  MATCHING SUPPLY WITH DEMAND AN INTRODUCTION TO OPERATIONS MANAGEMENT 2  2009  $ 28.95 
13   A3907  RAO  ANALYSIS FOR STRATEGIC MARKETING  2008  RS 505 
14   A8882  KOTLER  A FRAMEWORK FOR MARKETING MANAGEMENT 3RD ED  2008  RS 275 
15   A4370  ANDERSON  BUSINESS MARKET MANAGEMENT UNDERSTANDING, CREATING, AND DELIVERING VAL  2008  RS 480 
16   A4433  CHOPRA  SUPPLY CHAIN MANAGEMENT STRATEGY, PLANNING AND OPERATION 3RD ED  2009  RS 440 
17   A4444  MALHOTRA  MARKETING RESEARCH AN APPLIED ORIENTATION 5TH ED  2007  RS 495 
18   A4621  CRAVENS  STRATEGIC MARKETING 9TH ED  2009  $ 36.95 
19   A5088  BPP  BUSINESS ESSENTIALS MARKETING  2009  IRS 495 
20   A5432  SOLOMON  CONSUMER BEHAVIOR BUYING, HAVING, AND BEING 8TH ED  2009  RS 670 
21   A5977  HREBINIAK  MAKING STRATEGY WORK LEADING EFFECTIVE EXECUTION AND CHANGE  2005  RS 550 
22   A5726  SCHIFFMAN  CONSUMER BEHAVIOR 9TH ED  2009  RS 440 
23   A5984  EVANS  MARKETING IN THE 21ST CENTURY 8TH ED  2010  IRS 329 
24   A6112  FABOZZI  FOUNDATION OF FINANCIAL MARKETS AND INSTITUTIONS 3RD ED  2009  RS 640 
25   A7376  BPP  BUSINESS ESSENTIALS ADVANCED MARKETING AND SALES  2009  IRS 495 
26   A7456  WALKER  MARKETING STRATEGY A DECISION-FOCUSED APPROACH 6TH ED  2008  $ 37.95 
27   A7488  POWELL  THE ADVERTISING HANDBOOK 3RD ED  2009  £ 22.99 
28   A7946  ENNEW  FINANCIAL SERVICES MARKETING AN INTERNATIONAL GUIDE TO PRINCIPLES AND  2010  IRS 450 
29   A9103  GIBBS  STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS  2009  IRS 395 
30   A9506  RYAN  UNDERSTANDING DIGITAL MARKETING MARKETING STRATEGIES FOR ENGAGING THE  2009  IRS 395 
31   B0125  AAKER  STRATEGIC MARKETING MANAGEMENT GLOBAL PERSPECTIVES  2010  $ 40 
32   B0792  WELLS  ADVERTISING PRINCIPLES AND PRACTICE 7TH ED  2009  RS 575 
33   B0852  LOVELOCK  SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY 6TH ED  2010  RS 600 
34   B1168  SHAH  ADVERTISING & PROMOTIONS AN IMC PERSPECTIVE  2009  $ 8.5 
35   B1202  ZEITHAML  SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 5TH ED  2009  $ 29.95 
36   B1429  ETZEL  MARKETING 14TH ED WITH CD (INDIAN REPRINT)  2010  $ 9 
37   B1452  BLANCHARD  LOGISTICS ENGINEERING AND MANAGEMENT 6TH ED  2005  RS 299 
38   B1456  AAKER  MARKETING RESEARCH 7TH ED  2006  IRS 379 
39   B2001  LILIEN  MARKETING ENGINEERING COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNIN  2005  RS 325 
40   B2011  BRADLEY  MARKETING RESEARCH TOOLS & TECHNIQUES 2ND ED  2010  £ 36.99 
41   B2897  PERREAULT  BASIC MARKETING A MARKETING STRATEGY PLANNING APPROACH 17TH ED  2009  $ 36.95 
42   B3118  BEARDEN  MARKETING PRINCIPLES AND PERSPECTIVES 5TH ED  2007  $ 29.95 
43   B3132  ETZEL  MARKETING 14TH ED WITH CD-ROM  2007  $ 30.95 
44   B3206  HAIR  MARKETING RESEARCH IN A DIGITAL INFORMATION ENVIRONMENT 4TH ED  2009  $ 34.95 
45   B3558  PILBEAM  FINANCE AND FINANCIAL MARKETS 2ND ED  2005  £ 11.99 
46   B3588  SMILANSKY  EXPERIENTIAL MARKETING A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIE  2009  IRS 395 
47   B3801  BLATTBERG  DATABASE MARKETING ANALYZING AND MANAGING CUSTOMERS  2010  IRS 999 
48   B4122  STILL  SALES MANAGEMENT DECISIONS STRATEGIES AND CASES 5TH ED  2009  RS 370 
49   B4327  JENKINS  THE TRUTH ABOUT EMAIL MARKETING "EMAIL MARKETING IS EXTREMELY COST EFF  2009  RS 300 
50   B4408  AAKER  MARKETING RESEARCH 10TH ED  2011  $ 45 
51   B4563  KOTLER  MARKETING MANAGEMENT A SOUTH ASIAN PERSPECTIVE 13TH ED  2009  RS 780 
52   B4702  JONES  HOW TO TURN ADVERTISING EXPENSES INTO INVESTMENTS  2005  RS 440 
53   B4823  ALLEN  BRINGING NEW TECHNOLOGY TO MARKET  2003  IRS 195 
54   B6023  LEVY  RETAILING MANAGEMENT 6TH ED  2008  $ 10.5 
55   B7202  UPPAL  CUSTOMER SERVICE IN BANKS SEARCH FOR A NEW PARADIGM  2009  IRS 800 
56   B8036  BERMAN  RETAIL MANAGEMENT A STRATEGIC APPROACH 10TH ED  2009  RS 540 
57   B8748  FABOZZI  CAPITAL MARKETS INSTITUTIONS AND INSTRUMENTS 3RD ED  2009  RS 535 
58   B8234  BAKER  THE MARKETING BOOK 6TH ED  2010  IRS 550 
59   B8319  SCHRAG  BACK TO BASICS FUNDAMENTAL EDUCATIONAL QUESTIONS REEXAMINED  1995  $ 33.5 
60   B8853  BATRA  ADVERTISING MANAGEMENT 5TH ED  2005  RS 308 
61   B8896  KEANEY  FASHION & ADVERTISING THE WORLD'S TOP PHOTOGRAPHERS' WORKSHIPS  2007  £ 25 
62   B9151  ZIKMUND  MARKETING RESEARCH  2007  RS 590 
63   B9271  DWYER  BUSINESS MARKETING CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING 3R  2008  $ 7.5 
64   B9283  CLOW  INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 3RD ED  2009  RS 475 
65   B9459  FORSYTH  MARKETING STRIPPED BARE AN INSIDER'S GUIDE TO THE SECRET RULLES  2003  £ 14.99 
66   B9774  STAFFORD  ADVERTISING, PROMOTION AND NEW MEDIA  2006  IRS 295 
67   C 158  PALMER  INTRODUCTION TO MARKETING THEORY AND PRACTICE 2ND ED  2009  £ 35.95 
68   C 785  WALSHAM  MAKING A WORLD OF DIFFERENCE IT IN A GLOBAL CONTEXT HB  2001  $ 39.95 
69   C1162  FINNE  THE RETAIL VALUE CHAIN  2009  IRS 495 
70   C2202  PRINGLE  BRAND IMMORTALITY HOW BRAND CAN LIVE LONG AND PROSPER  2009  IRS 450 
71   C2274  KEEGAN  GLOBAL MARKETING MANAGEMENT 7TH ED  2009  RS 450 
72   C2460  MIKUNDA  BRAND LANDS, HOT SPOTS COOL SPACES  2004  IRS 495 
73   C2665  JOBBER  SELLING AND SALES MANAGEMENT 7TH ED  2009  RS 540 
74   C2854  MORRIS  BUSINESS-TO-BUSINESS MARKETING A STRATEGIC APPROACH 3RD ED  2001  $ 96.95 
75   C2988  ONKVISIT  INTERNATIONAL MARKETING ANALYSIS AND STRATEGY 3RD ED  2009  RS 595 
76   C3483  GILLIGAN  STRATEGIC MARKETING PLANNING 2ND ED  2010  IRS 495 
77   C3822  FERNIE  LOGISTICS & RETAIL MANAGEMENT: EMERGING ISSUES AND NEW CHALLENGES IN T  2010  IRS 495 
78   C3859  FUTRELL  SALES MANAGEMENT TEAMWORK, LEADERSHIP AND TECHNOLOGY 6TH ED  2005  IRS 375 
79   C4020  SOLOMON  CONSUMER BEHAVIOR IN FASHION  2009  RS 470 
80   C4185  PHADTARE  INDUSTRIAL MARKETING  2008  IRS 150 
81   C4215  PERCY  STRATEGIC ADVERTISING MANAGEMENT 3RD ED  2009  £ 34.99 
82   C4300  JHA  RURAL MARKETING CHALLENGES AND OPPORTUNITIES  2009  IRS 950 
83   C4374  SOLOMON  CONSUMER BEHAVIOR BUYING, HAVING, AND BEING 8TH ED  2010  IRS 495 
84   C4532  TAYLOR  HOSPITALITY SALES & PROMOTION STRATEGIES FOR SUCCESS  2001  IRS 495 
85   C5102  PRICKEN  CREATIVE ADVERTISING IDEAS AND TECHNIQUES FROM THE WORLD'S BEST CAMPAI  2009  £ 24.95 
86   C5302  KOTLER  PRINCIPLES OF MARKETING A SOUTH ASIAN PERSPECTIVE 13H ED  2010  RS 660 
87   C5904  DENT  DISTRIBUTION CHANNELS UNDERSTANDING AND MANAGING CHANNELS TO MARKET  2009  IRS 1095 
88   C6258  ALBAUM  INTERNATIONAL MARKETING AND EXPORT MANAGEMENT 5TH ED  2008  RS 495 
89   C6318  COOPER  MARKETING RESEARCH CONCEPTS AND CASES  2006  $ 7.95 
90   C6473  HAIR  MARKETING RESEARCH WITHIN A CHANGING INFORMATION ENVIRONMENT 3RD ED (I  2006  $ 9.5 
91   C6486  CATEORA  INTERNATIONAL MARKETING 14H ED  2009  $ 35.95 
92   C6659  SWAIM  THE STRATEGIC DRUCKER GROWTH STRATEGIES AND MARKETING INSIGHTS FORM TH  2010  $ 32.99 
93   D1658  HOLLENSEN  GLOBAL MARKETING WITH A SPECIAL INDIAN FOCUS 4TH ED  2010  RS 630 
94   D767  KNIGHT  THE HIGHLY EFFECTIVE MARKETING PLAN : A PROVEN, PRACTICAL, PLANNING PR  2005  RS 199 
95   D1167  HODGETTS  MODERN HUMAN RELATIONS AT WORK 9TH ED  2007  RS 367 
96   D744  FULTON  THE RUBY WAY 2ND ED  2007  RS 680 
97   D722  LODISH  MARKETING THAT WORKS  2007  RS 550 
98   D1687  DUNNE  RETAILING 4TH ED  2007  RS 424 
99   D2882  STERNQUIST  INTERNATIONAL RETAILING 2ND ED  2007  $ 38 
100   D2480  REMPEN  ADVERTISING NEW TECHNIQUES FOR VISUAL SEDUCTION  2007  £ 35 
101   D1372  SCHMIDT  MARKETING RESEARCH AN INTERNATIONAL APPROACH  2007  RS 385 
102   D3795  SOLOMON  MARKETING REAL PEOPLE, REAL CHOICES 3RD ED  2005  RS 465 
103   D30  DIAMOND  FASHION RETAILING A MULTI-CHANNEL APPROACH 2ND ED WITH CD-ROM  2007  RS 495 
104   C9891  LUSCH  THE SERVICE-DOMINANT LOGIC OF MARKETING DIALOG, DEBATE AND DIRECTIONS  2006  IRS 395 
105   C9887  MILLER  PROACTIVE SALES MANAGEMENT HOW TO LEAD, MOTIVATE AND STAY AHEAD OF THE  2007  IRS 375